Look, the idea that a new website is necessary every year is ridiculous... If you think about it, some of the most popular websites online are rarely changing everything about them!

However.....  and this is a BIG However...  You have a website that represents your business as a whole. When a visitor comes to your site and sees that there's never any updates and it's just kind of there, it gives those visitors the same idea about how the business is operated... minimally.  Your website should be an extension of your office, your companies values and overall brand. When you don't bother changing a thing about it, the outlook is stale and unattractive. 

BUT... Let's say you have a website that represents your company really well, but just isn't updated. That's a disaster waiting to happen, websites much like computers need updates to stay safe from people who want to take valuable information from you. If you don't update your website, you're more vulnerable to attacks as well as being behind the curb when it comes to the quickly changing marketing world! "Most experts estimate that Google changes its search algorithm around 500 to 600 times each year." that means one of the most popular search engines in the world is changing the way it finds your company... and guess what? If you're website isn't being updated neither are your listings for search engines!

So instead of betting on your website simply working, consider updating it. Want to make updating your website less of a hassle? Let Zippy Sites make your new website!

Contact us today to get started!